By: Jillian James
In the fashion industry in the United States, it has been a common practice to call any model that is above a size four “plus sized”. The official dictionary definition of plus sized is “clothing or people of a size larger than the normal range.” However, several recent studies have conformed that the average American women is a size 14-16.
The term “plus sized” is harmful and derogatory because it makes women with beautiful, healthy bodies feel like they are out of the norm or less desirable because they aren’t a size four or smaller. By this standard, the vast majority of women in America would be categorized as “plus sized.” The representation of women in the fashion industry is heavily distorted from reality, which can be harmful by causing low self-esteem and even eating disorders.
However, the fashion industry is finally starting to take notice of these issues. A recent movement called “Drop the Plus” has gained national attention. It calls for all women of all body types who work in the fashion industry to simply be called models. Other movements have urged companies to use models with a variety of different body types in their adverting. The lingerie company AERIE has vowed to stop retouching entirely and to depict a wide range of body types in their advertising.
Currently, one of the most famous models in the world is Ashley Graham, who is a size 14. She recently broke barriers by appearing on the covers of British and American Vogue, and is redefining societies’ standards of beauty. Hopefully this is the beginning of a lasting trend to stop using the word “plus sized” and to have true representation in the fashion industry.
An unretouched Aerie ad